time spent 1 week
applications photoshop + illustrator
This project is a holiday campaign for Target featuring Holly the Holiday Poodle, Bullseye’s festive new friend. Holly brings warmth, joy, and seasonal charm as she celebrates classic holiday activities—like gift-giving, sledding, and decorating—alongside Bullseye. Together, they create an inviting and cheerful holiday experience, highlighting Target as the ultimate destination for holiday essentials.
mood board/inspo
design
sketches / process
my first sketch of holly before revision!
meet holly
typography / color
placement / badges / iconography
patterns
ux/ui
product placement
